An effective messaging strategy will need both a compelling story and a credible storyteller

A citizen-survey platform in Delhi found that about 69 per cent of respondents saw no urgent need to get immunised and noted that key reasons for hesitancy included limited information about side-effects, efficacy levels and perceived high immunity levels.

from Sports News, Latest Sports News Headlines, Cricket News Today, World Cup 2019, Football News, Tennis News, Live Scores | The Indian Express
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